Strategy & Consulting New Media provides a broad range of branding, marketing, and strategic communications consulting for our clients. With experienced professionals having personally led extraordinary brand growth and marketing plan development at pre-eminent marketing organizations like Procter & Gamble, we can help your organization, too.

   • Marketing Strategy Great advertising and strategic communications must start with the
      development of a great strategy. Who is the target? What is the objective? What habits do
      we seek to change? What must we convince the target in order to convince him/her to become
      a new customer? How does our organization prove to that prospective customer that we
      uniquely provide that benefit in a timely and cost-efficient way?
   • Branding Strategy Business growth can happen quickly, while branding must develop over time.
      Strong brands remain consistent to a core set of principles and values, emanating from clear
      strategy. Having built new brands and breathed new life into national icon brands, we will help
      you develop a long term brand strategy that helps your organization to identify and develop your
      brand essence, and deliver that message consistently throughout your entire organization.
   • Customer Research In his monumental book, Seven Habits of Highly Effective People, Stephen
      Covey writes that one of the key principles of effectiveness is to "Seek First to Understand then
      to Be Understood." We believe that understanding your customers is the most critical piece in
      developing effective advertising and marketing strategy. We conduct a wide range of customer
      research - focus groups, phone surveys, one-on-one interviews and other tools designed to help
      understand your customers' needs, desires and attitudes about you…and your competition.
   • Selling Stories To convince prospective customers to become new customers and existing
      customers to become more valuable customers requires a change in habits. A short, compelling,
      effective selling story communicates to your prospects a simple but powerful story: why their
      needs will be better met by your offering. A selling story is generally a short paragraph with
      simple language. But developing that vital story requires you and us to work together to
      understand your customers and identify the essence of your offering…the unique and compelling
      point of difference that sets apart your products or services, in the eyes of your prospects.

Advertising

eBusiness & Web Design

Corporate Identity and Design

Public Relations

Media

Sales Support, Training & Collateral